Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Gebonden EN 2012 9780071778626
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

Specificaties

ISBN13:9780071778626
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:288
Uitgever:McGraw-Hill Education - Europe

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        Drucker on Marketing: Lessons from the World's Most Influential Business Thinker