Business Studies For Dummies
Paperback Engels 2013 9781118348116Samenvatting
Your hands–on introduction to modern business and business education
Whether you′re deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You′ll get trusted, easy–to–follow coverage of all the topics you′ll encounter: business start–up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
Includes a clear, engaging, and concise overview of the key topics you′ll encounter in your studies
The perfect study companion for students
With Business Studies For Dummies, you′ll be one step ahead of the competition at university and on the job.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Part I: What Is Business? 5</p>
<p>Chapter 1: Understanding Business and Business Studies 7</p>
<p>Chapter 2: Identifying the Internal and External Influences on Business 21</p>
<p>Chapter 3: Using Business Analyses 37</p>
<p>Chapter 4: Making Decisions 61</p>
<p>Part II: How Business Works 75</p>
<p>Chapter 5: Structuring and Evolving Organisations 77</p>
<p>Chapter 6: Meeting Stakeholder Demands 91</p>
<p>Chapter 7: Organising for Success 103</p>
<p>Part III: How to Be a Business and Do Business 119</p>
<p>Chapter 8: Understanding Business Strategy 121</p>
<p>Chapter 9: Creating Great Products and Services 137</p>
<p>Chapter 10: Marketing Your Products or Services 151</p>
<p>Part IV: Money, Money, Money 171</p>
<p>Chapter 11: Understanding Finance 173</p>
<p>Chapter 12: Structuring Accounts 193</p>
<p>Chapter 13: Investing in the Present and in the Future 211</p>
<p>Chapter 14: Using Numbers in Business 231</p>
<p>Part V: The Awkward Bit: The People! 245</p>
<p>Chapter 15: Knowing People 247</p>
<p>Chapter 16: Managing Human Resources 269</p>
<p>Chapter 17: Handling Employee Relations 289</p>
<p>Part VI: Putting It All Together 307</p>
<p>Chapter 18: Examining Operations 309</p>
<p>Chapter 19: Delivering Great Projects 327</p>
<p>Chapter 20: Using Technology to Your Best Advantage 341</p>
<p>Part VII: The Part of Tens 357</p>
<p>Chapter 21: Ten Tips for Succeeding at Business School 359</p>
<p>Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367</p>
<p>Index 375</p>
Anderen die dit kochten, kochten ook
-
Loes Wouterson€ 34,95 -
Jan Leen€ 31,75
-
Manon Ruijters€ 37,50
-
Jan Gerard Hoendervanger€ 77,95
-
Sytse Douma€ 58,95
-
Gytha Heins€ 28,50
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan