Invisible Influence – The Power to Persuade Anyone , Anytime, Anywhere
The Power to Persuade Anyone, Anytime, Anywhere
Gebonden Engels 2013 9781118602256Samenvatting
" Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant? and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." ?Jeffrey Gitomer , author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people?in other words, everyone?should read this book. Buy copies for your friends and hide it from your enemies." ?Richard Brodie , author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make?other people get persuaded because of what you think and how you feel . Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" ?David Garfinkel , author of Advertising Headlines That Make You Rich " Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you?again and again." ?Roberto Monaco , www.influenceology.com "Dump the script?it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." ?William D. Crano , author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." ?Mark Joyner , founder and CEO of Simpleology, www.simpleology.com
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Chapter 1 Intentional Reality 1</p>
<p>Chapter 2 Identity Convergence 14</p>
<p>Chapter 3 Kim Kardashian s Connectors 30</p>
<p>Chapter 4 Your Self and Others 44</p>
<p>Chapter 5 Your Trusted Self 54</p>
<p>Chapter 6 Reactance Removed 60</p>
<p>Chapter 7 The Science of When 76</p>
<p>52 Techniques 89</p>
<p>1 Preempting the Neon Sign 93</p>
<p>2 Is Less More? 95</p>
<p>3 Practice Deframing 98</p>
<p>4 You Can t Beat Biology 100</p>
<p>5 Face Your jpeg 102</p>
<p>8 Do I Understand? 107</p>
<p>9 The First Shall Be Last and the Last Shall Be First 110</p>
<p>10 More than the Message 111</p>
<p>11 When All Else Fails 113</p>
<p>12 Something Money Can t Buy 114</p>
<p>13 Attention ç Here 116</p>
<p>14 Imagined Ownership 117</p>
<p>15 Unique Frame Precludes No 119</p>
<p>16 The Contrastive Analysis 121</p>
<p>17 Give Them a Cup of Coff ee 123</p>
<p>18 The $4,000,000 Bra 125</p>
<p>19 Mirror Neuron on the Wall . . . 126</p>
<p>20 Behavioral Gravit 128</p>
<p>21 If You Insist 129</p>
<p>22 Here s the Message for That Mood 131</p>
<p>23 Behavioral Integration 132</p>
<p>24 Have Them Help You Help Them Change 133</p>
<p>25 The Second Right Answer 136</p>
<p>26 Hypothetically Speaking 138</p>
<p>27 Switching Labels 139</p>
<p>28 Listen for What They re Not Saying 141</p>
<p>29 Role–Response–Projection 142</p>
<p>30 Let Them Direct the Traffi c 144</p>
<p>31 Absorb Them into Your World 147</p>
<p>32 The Hidden Message 149</p>
<p>33 Psychic Power 152</p>
<p>34 Bond Quickly 154</p>
<p>35 Use a Post–It® Note 158</p>
<p>36 More Post–It® Magic 160</p>
<p>37 Seven New Body Language Tips 163</p>
<p>38 Triggering Feelings of Inclusion 164</p>
<p>39 Regret Reduction 165</p>
<p>40 I can t aff ord it. 167</p>
<p>41 Put It on Paper 169</p>
<p>42 Choice Sequencing 170</p>
<p>43 Generate This Specifi c Sequence of Emotions 172</p>
<p>44 The Instant Drama Resolution Technique 175</p>
<p>45 Cause Them to Be Interrupted 177</p>
<p>46 Recapturing Attention 179</p>
<p>47 Decide Right Now 181</p>
<p>48 Generate an Irresistible Impulse 182</p>
<p>49 Take Them for a Walk 184</p>
<p>50 The Story and the Statistic 186</p>
<p>51 Understanding, and the Alternative 188</p>
<p>52 Give Them Meaning 190</p>
<p>A 10–Step Influence Template 192</p>
<p>Bibliography 198</p>
<p>Index 204</p>
<p>About the Author 211</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan