Organizations Don′t Tweet, People Do – A Manager′s Guide to the Social Web

Name: Organizations Don′t Tweet, People Do – A Manager′s Guide to the Social Web
Author: Euan Semple

A Manager′s Guide to the Social Web

Gebonden Engels 2012 9781119950554

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Practical advice for managers on how the Web and social media can help them to do their jobs better

Today′s managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren′t sure quite what to do about it or how it all relates to them. Organizations Don′t Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people–centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

A long–overdue guide to social media that talks directly to people in the real world in which they work
Grounded in the author′s unparalleled experience consulting on social media, it features eye–opening accounts from some of the world′s most successful and powerful organizations
Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

Specificaties

ISBN13:9781119950554

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:296

Uitgever:John Wiley & Sons

Hoofdrubriek:Internet en social media, Algemeen management

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Inhoudsopgave

Foreword by Andrew McAfee ix
Introduction 1
1. We All Need to Grow Up 5
2. Ten Steps to Success with Technology 9
3. The Ultimate in Democracy 15
4. Leaving a Trace 21
5. Evolution on Steroids 27
6. Writing Ourselves into Existence 33
7. Literacy Re–discovered 39
8. Mass Illiteracy 45
9. Stating the Obvious 51
10. Volume Control on Mob Rule 57
11. Dealing with a Boss Who Doesn t Get It 63
12. The More You Give the More You Get 69
13. Ooh, That s Interesting 73
14. The Network of Networks 79
15. Real Leaders Have Followers 85
16. Real Friends 91
17. Too Much of a Good Thing 97
18. Globally Distributed Conversations 103
19. Conversations Can Only Take Place Between Equals 109
20. Management by Being Interested 115
21. Asking the Right Questions 123
22. The Meaning of True Collaboration 129
23. War of the Worlds 135
24. The Inside is Becoming the Outside 141
25. Your Staff are Your Best Advocates 145
26. Creatively Messy 151
27. Innovation and the Forces of Disruption 157
28. No Such Thing as Conscripts 163
29. Heading into the Great Unknown 169
30. Be Strategically Tactical 175
31. Back to Front ROI 181
32. The Price of Pomposity 187
33. Managing the Mess 193
34. We Need More Rubbish 199
35. Lines in the Sand 205
36. Small Pieces Loosely Joined 211
37. Unleash Your Trojan Mice 217
38. Don t Feed the Trolls 223
39. When the Shit Hits the Fan 229
40. Crisis Management 235
41. The Best Way to be Safe is to be Open 241
42. Radical Transparency 247
43. The Revolution is Within 253
44. It s Your Party . . . 257
45. A Final Word 263
A Note About Technology 267
Reading List 271
About Euan Semple 273
Index 275