Para-Interactivity and the Appeal of Television in the Digital Age
Gebonden EN 2017 9781498540803Samenvatting
This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan