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Pagina 61 van 1.743 resultaten

Robert Dolan Hermann Simon

Power Pricing

gebondenEngels372 blz.9780684834436

Dolan en Simon laten in dit boek zien hoe managers de traditionele methoden van prijsstelling, zoals de kostprijs-plus methode achter zich kunnen laten. Meer

56,67

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Geoffrey Moore

Inside the Tornado

paperbackEngels244 blz.9781900961585

Aan de hand van ervaringen met ondernemingen waar technologie een belangrijke stuwfactor is bij het creëren van nieuwe producten, laat Geoffrey Moore zien hoe ondernemingen het ontwikkelingsproces op gang kunnen houden om keer op keer succesvolle producten geaccepteerd te laten krijgen door de markt. Meer

21,86

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Merle Crawford Anthony Di Benedetto

ISE New Products Management

paperbackEngels9781260575088 12e druk 10-3-2020

'Crawford's New Product Management 12e' provides the management approach to teaching new products, with the perspective of marketing. Meer

86,93

61,95

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

61,99

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,35

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Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

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Cheryl Nakata

Beyond Hofstede

gebondenEngels9780230202399 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

122,99

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Social Marketing Research for Global Public Health

PaperbackEngels9780199757398 4-8-2016

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. Meer

119,86

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Methods in Consumer Research, Volume 1

GebondenEngels9780081020890 4-1-2018

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. Meer

253,-

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Case Studies in the Traditional Food Sector

GebondenEngels9780081010075 2-11-2017

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. Meer

166,60

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ASIAN BRANDING GREAT WAY TO FLY

PaperbackEngels9780130664662

Asian Branding is the first definitive guide on how to build global power-brands within Asia. Meer

52,54

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National Restaurant Association

ManageFirst

PaperbackEngels9780132724548 13-8-2012

Appropriate for CUSTOMER SERVICE courses within Culinary Arts and Hospitality Management departments. This text focuses on CUSTOMER SERVICE topics. Meer

84,94

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Larry Klosterboer

ITIL Capacity Management (paperback)

PaperbackEngels9780134425566 12-1-2016

50,14

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Basic Marketing Research with Excel

PaperbackEngels9780135078228 5-4-2011

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. Meer

286,54

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Joanne Rodrigues

Product Analytics

PaperbackEngels9780135258521 7-1-2021

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t. Meer

56,14

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Igor Nowé

E-book - epubMarketing (ENG) (e-book)

e-bookEngels200 blz.9789020934168 25-3-2025

How do you attract customers in a digital world? What makes people choose one brand over another? How do you create a strong marketing plan? In a world where marketing is evolving faster than ever, traditional models no longer offer all the answers. Meer

37,99

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Maarten Leyts

E-book - epubGeneration ZAlpha (e-book)

e-bookEngels200 blz.9789401464505 28-11-2023

Generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. Generation ZAlpha, as introduced by Maarten Leyts, deals with the microgeneration of children born between 2008 and 2013, standing at the interface between Generation Z, the digital natives, and Generation Alpha, the children who grew up with the iPad. Meer

26,99

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Clo Willaerts

E-book - epubVideo Marketing like a PRO (e-book)

e-bookEngels284 blz.9789401477932 10-8-2021

For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Meer

22,99

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Katelijn Quartier

E-book - epubThe Big Book of Retail Design (e-book)

e-bookEngels272 blz.9789401490443 4-7-2023

This Big Book helpt je beslissingen nemen bij het ontwerpen van winkels. Met de komst van e-commerce is de rol die fysieke winkels spelen dramatisch veranderd. Meer

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We moeten af van de ‘verkeerseritis’

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

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