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Pagina 64 van 1.743 resultaten
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gebondenEngels9780471348856 4-2-2002
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.  Meer
209,69
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470169650 17-7-2015
Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force.  Meer
363,16
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470181546 19-9-2008
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies.  Meer
44,13
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paperbackEngels9780470393505 29-1-2009
52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential.  Meer
21,86
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gebondenEngels9780470517680 14-9-2007
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research  has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.  Meer
156,88
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470891070 23-3-2012
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans.  Meer
98,35
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gebondenEngels9780471536925 10-2-1992
The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade.  Meer
53,87
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paperbackEngels9780470689752 26-3-2010
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.  Meer
76,09
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gebondenEngels9783319001487 3-6-2013
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
180,99
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gebondenEngels9783319131467 6-2-2015
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.  Meer
180,99
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gebondenEngels9783319131610 30-1-2015
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.  Meer
120,99
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paperbackEngels9783319033334 20-6-2015
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319534671 6-9-2017
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
360,99
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gebondenEngels9783319619842 6-9-2017
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.  Meer
269,39
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PaperbackEngels9781955935036 30-7-2021
22,21
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paperbackEngels9783319181783 1-6-2015
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed.  Meer
60,99
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13,98
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gebondenEngels9783031659249 31-8-2024
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom.  Meer
37,59
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gebondenEngels9783319131405 6-2-2015
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising,  branding, marketing education, among others.  Meer
120,99
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gebondenEngels9783319134390 24-3-2015
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative.  Meer
60,99
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