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Pagina 134 van 3.738 resultaten
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21,79
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9789811614415 11-7-2021
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9798218058746 13-9-2022
18,96
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9798889752325 13-2-2023
13,99
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9789811658679 13-2-2022
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789819966103 17-10-2024
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China?  Meer
72,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789819983209 16-12-2023
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security.  Meer
54,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789385516351 31-5-2016
170,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789811036071 22-2-2017
This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism.  Meer
108,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811545160 14-5-2021
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811658709 14-2-2023
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
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This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and factors influencing transaction costs.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811099403 25-7-2018
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811587894 25-2-2022
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
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Verwachte levertijd ongeveer 9 werkdagen
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This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions.  Meer
84,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789819735525 4-7-2024
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.  Meer
135,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789819759132 1-10-2024
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.  Meer
104,69
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789811077234 11-9-2018
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
72,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811338861 30-1-2019
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.  Meer
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Verwachte levertijd ongeveer 9 werkdagen
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