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LM Mahoney

Strategic Social Media – From Marketing to Social Change

paperbackEngels9781118556849 4-11-2016

Strategic Social Media is the first textbook to go beyond the marketing plans and how–to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Meer

55,21

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Larry A. DiMatteo

International Sales Law

PaperbackEngels9781107585003 7-1-2016

This book brings together the top international sales law scholars from twenty-three countries to review the Convention on Contracts for International Sale of Goods (CISG) and its role in the unification of global sales law. Meer

51,73

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Dummies

Small Business Marketing Strategies All–in–One For Dummies

paperbackEngels9781119236917 10-6-2016

33,-

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J Blount

Sales EQ – How Ultra–High Performers Leverage Sales–Specific Emotional Intelligence to Close the Complex Deal

gebondenEngels9781119312574 16-5-2017

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Meer

31,62

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N Keller

Make It All About Them – Winning Sales Presentations

gebondenEngels9781118428375 29-1-2013

Debunks the myths of the traditional rules of presentations In today′s commodity–based marketplace it is harder than ever to differentiate even the most superlative services and products. Meer

27,43

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Marketing Performance

gebondenEngels9781119278337 24-6-2016

Drive marketing ROI with an investor′s mindset and a proven toolkit Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. Meer

35,78

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J Shanks

Social Selling Mastery – Scaling Up Your Sales and and Marketing Machine for the Digital Buyer

gebondenEngels9781119280736 21-10-2016

A concrete framework for engaging today′s buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer. Meer

33,-

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Glen L. Urban

Marketing Entry Strategy Formulation

PaperbackEngels9781036527006 10-10-2024

39,93

Verwachte levertijd ongeveer 16 werkdagen

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Waltham Watch Company

Waltham Ad. Book

PaperbackEngels9781036501846 10-10-2024

39,93

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B Kench

Selling For Dummies, 2e

paperbackEngels9781118489437 1-2-2013

Get a handle on the most up to date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Meer

19,08

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J Perrey

Retail Marketing and Branding – A Definitive Guide to Maximizing ROI 2e

gebondenEngels9781118489529 7-12-2012

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Meer

49,70

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Arvind Sathi

Engaging Customers Using Big Data

gebondenEngels9781137386182 30-7-2014

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. Meer

61,99

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FFM Belz

Sustainability Marketing – A Global Perspective 2e

paperbackEngels9781119966197 17-8-2012

The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century. Meer

66,34

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Matteo De Angelis

Sustainable Luxury Brands

gebondenEngels9781137601582 7-2-2017

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Meer

183,99

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P Roetzer

The Marketing Performance Blueprint – Strategies and Technologies to Build and Measure Business Success

gebondenEngels9781118883433 16-9-2014

Discover what′s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Meer

31,60

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C Gronroos

Service Management and Marketing – Managing the Service Profit Logic 4e

paperbackEngels9781118921449 10-7-2015

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. Meer

80,26

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. Dummies

Selling All–in–One For Dummies

paperbackEngels9781118065938 3-2-2012

Tried–and–true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business? Meer

33,-

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Lisa Earle McLeod

Selling With Noble Purpose

gebondenEngels9781119700883 22-10-2020

33,01

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

27,43

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M Mathos

101 Social Media Tactics for Nonprofits: A Field G uide

gebondenEngels9781118106242 28-2-2012

The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer

44,13

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