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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349474813 1-1-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138583603 4-6-2019
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.  Meer
71,77
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781292433219 7-2-2023
For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781285858340 8-1-2015
Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.  Meer
132,04
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349146048 1-1-1998
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations.  Meer
127,88
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349147212 1-1-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349164288 1-1-1980
184,28
Verwachte levertijd ongeveer 9 werkdagen
onbekendEngels9781423249337 29-9-2023
12,54
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781408073681 19-2-2013
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.  Meer
99,28
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781441948700 3-12-2010
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781403972125 1-1-1995
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403998613 1-8-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
115,21
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403998620 27-6-2007
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781405102544 22-6-2006
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.  Meer
156,33
Verwachte levertijd ongeveer 9 werkdagen
47,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349462186 18-12-2015
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.  Meer
127,88
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403946416 23-11-2004
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.  Meer
127,88
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402072673 31-10-2002
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781408009239 25-2-2011
Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.  Meer
132,04
Verwachte levertijd ongeveer 16 werkdagen

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