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Pagina 54 van 3.738 resultaten

Gordon R. Foxall

Perspectives on Consumer Choice

paperbackEngels9781349699001 5-9-2018

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Meer

61,99

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N. Panteli

Virtual Social Networks

paperbackEngels9781349310661 16-7-2009

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. Meer

122,99

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Place Branding

paperbackEngels9781349311675 23-7-2009

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

68,09

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Ibrahim Ibrahim

Future–Ready Retail – How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

gebondenEngels9781398603363 3-6-2022

143,15

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M. Mariani

Tourism Management, Marketing, and Development

paperbackEngels9781349474714 4-9-2014

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Meer

122,99

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Brand Romance

paperbackEngels9781349474813 1-1-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

61,99

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Moore

Ecosystem–Led Growth: A Blueprint for Sales and Ma rketing Success Using the Power of Partnerships

gebondenEngels9781394226832 7-5-2024

35,66

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E. Resnick

Wine Brands

paperbackEngels9781349363728 8-11-2015

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

61,99

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I. Buckingham

Brand Engagement

paperbackEngels9781349364473 27-11-2007

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Meer

61,99

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G. Foxall

Understanding Consumer Choice

paperbackEngels9781349511983 11-3-2005

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. Meer

122,99

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Cheryl Nakata

Beyond Hofstede

paperbackEngels9781349300471 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

122,99

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PR- A Persuasive Industry?

paperbackEngels9781349302208 6-10-2008

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. Meer

49,79

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Pricing Perspectives

paperbackEngels9781349302604 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

122,99

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Inclusive Branding

paperbackEngels9781349430154 1-1-2002

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Meer

98,59

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Hellmut Schuette

The Global Competitiveness of the Asian Firm

paperbackEngels9781349234257 1-1-1994

Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. Meer

183,99

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Advertising in the Aging Society

paperbackEngels9781349592913 11-2-2020

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

61,99

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From Chinese Brand Culture to Global Brands

paperbackEngels9781349446636 1-1-2013

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Meer

61,99

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Practical Guide to Event Promotion

GebondenEngels9781138915336 20-6-2017

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. Meer

217,69

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Practical Guide to Event Promotion

PaperbackEngels9781138915343 20-6-2017

76,11

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Linda B. (California Polytechnic University, Pomona, USA) Tucker

Fashion Wholesaling

PaperbackEngels9781350169838 16-6-2022

33,41

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