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paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349495603 19-12-2015
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349511983 11-3-2005
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349518487 1-1-2004
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781405102544 22-6-2006
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.  Meer
156,33
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403916600 16-12-2003
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403918253 10-10-2003
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349316243 7-5-2010
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349316281 18-11-2009
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349350216 16-11-2012
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349350957 12-1-2013
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers.  Meer
58,33
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292042220 1-11-2013
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
88,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292089584 16-10-2017
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349711239 27-8-2021
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations.  Meer
86,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402073687 31-1-2003
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349346530 2-12-2011
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349511891 26-5-2010
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.  Meer
80,29
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349234257 1-1-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499878 13-4-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen

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