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paperbackEngels9781349367054 27-8-2016
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349367559 16-9-2009
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
47,79
Verwachte levertijd ongeveer 9 werkdagen
143,15
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412918862 24-10-2007
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
233,87
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781403912671 11-6-2004
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781409430919 28-12-2014
While international negotiations to reduce greenhouse gas (GHG) emissions have been less than satisfactory, there is a presumption that a significant level of multi-lateral commitment will be realized at some point.  Meer
188,80
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
88,14
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
28,03
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349146048 1-1-1998
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349504145 1-1-2015
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403946416 23-11-2004
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412931212 20-4-2010
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.  Meer
226,36
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781412934299 22-10-2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.  Meer
752,21
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781349358915 7-12-2007
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349359141 1-1-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364176 26-2-2010
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364473 27-11-2007
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364855 18-12-2008
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
47,79
Verwachte levertijd ongeveer 9 werkdagen

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