Algemeen management

Stuur je organisatie met meer vertrouwen en visie aan dankzij toonaangevende titels over management in de volle breedte. Van strategische besluitvorming tot organisatieontwikkeling: deze boeken geven je de handvatten om met succes leiding te geven in een complexe wereld.

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Rubriek: Algemeen management

H. Bornemann

Controlling im Einkauf

paperbackDuits9783663015161 6-12-2012

Controlling im Unternehmen ist eine Fuhrungsaufgabe, die sich nicht auf eine bestimmte hierarchische Ebene beschrankt. Der Controller in der Unternehmenslei tung bedient sich des Controlling-Instrumentariums fur die Bestimmung der operati ven und strategischen Zielsetzungen und fur deren Oberwachung. Meer

45,84

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Supply Network Management

paperbackDuits9783663015567 3-10-2013

Unternehmen, die Supply Network Management (SNM) - eine Weiterentwicklung von Supply Chain Management (SCM) - anwenden, sind deutlich erfolgreicher. Das Buch beschreibt die Ergebnisse einer Studie sowie die konkrete Umsetzung. Meer

57,06

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Manfred Bruhn

Handbuch Markenführung

paperbackDuits9783663015581 23-8-2014

Manfred Bruhn ist es mit dem "Handbuch Markenführung" gelungen, das gesamte Spektrum der Erkenntnisse und Standpunkte zur Markenführung und zum Markenartikel unter Berücksichtigung neuester Entwicklungen in einem Nachschlagewerk zu vereinen. Meer

135,57

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Dietrich Adam

Produktions-Management

paperbackDuits9783663015901 3-10-2013

Adams "Produktions-Management" erweitert die klassische Produktions- und Kostentheorie zum marktorientierten Produktions-Management. Das bewährte, didaktisch sorgfältig gestaltete Lehrbuch bietet einen umfassenden Überblick über alle relevanten Probleme und Lösungen in der Produktion. Meer

57,06

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Innovationen im sektoralen Marketing

gebondenDuits9783790815856 19-5-2005

Das sektorale Marketing berührt auf zentrale Weise das Verhältnis von Marketingwissenschaft und Praxis. Die Autoren zeigen in ihren Beiträgen auf, dass das sektorale Marketing zum einen eine wesentliche Transferaufgabe bei der Erschließung von "Marketing-Neuland" leistet, zum anderen mit der sektorspezifischen Forschung im Konsumgüter-, Dienstleistungs-, Investitionsgüter-, Handels-, Nonprofitbereich und internationalen Marketing wichtige Erkenntnisse zur allgemeinen Marketingtheorie beisteuert. Meer

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Jan M. Deepen

Logistics Outsourcing Relationships

paperbackEngels9783790819168 14-6-2007

This book uses state-of-the-art scientific methods to reveal that most firms currently do not realize the full potential of logistics outsourcing. It shows the complexity of outsourcing performance and that its true drivers lie in the relationship between service providers and their customers. Meer

180,99

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Christian Büchelhofer

Corporate Control and Enterprise Reform in China

gebondenEngels9783790820195 4-2-2008

This intriguing study sheds light on the efficiency of corporate control allocation in Chinese listed firms. Using a panel data set for the period 1996 to 2006, it examines the frequency, causes and consequences of changes in corporate control. Meer

120,99

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Josef Windsperger

Strategy and Governance of Networks

gebondenEngels9783790820577 23-7-2008

The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical perspectives and presenting new empirical results on strategic and governance structure issues in cooperatives, franchising networks, alliances, joint ventures and venture capital relations. Meer

180,99

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Ingo Winkler

Contemporary Leadership Theories

gebondenEngels9783790821574 3-12-2009

Asisthecasewithmostbooks,thisbookalsotooksometimetoevolve. Withthe ?rstideasaboutwritingitbeginningin2004,itwasaratherlongandbusyprocess. However,itwasalsoaprocessfullofacquiringnewknowledge,discussingtopics withinterestingpeople,gainingpersonalinsights,and? Meer

168,99

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Daniel O. Klier

Managing Diversified Portfolios

gebondenEngels9783790821727 5-6-2009

There has been a long tradition of research on the relation between diversification and performance of public corporations in the strategy and finance fields. Meer

120,99

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Christoph Heinzel

Distorted Time Preferences and Structural Change in the Energy Industry

gebondenEngels9783790821826 15-5-2009

The present study is a slightly revised version of my PhD thesis which was accepted at the Economics Department of Dresden University of Technology in July 2008. Meer

120,99

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Lei Delsen

Comparative Analyses of Operating Hours and Working Times in the European Union

gebondenEngels9783790821840 18-5-2009

This volume is the second book based on comparative and comprehensive data from the 2003 representative European Union Company survey of Operating hours, Working times and Employment (EUCOWE) in France, Germany, the Netherlands, Portugal, Spain and the United Kingdom. Meer

120,99

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Christine Falkenreck

Reputation Transfer to Enter New B-to-B Markets

gebondenEngels9783790823561 3-12-2009

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Meer

120,99

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Stefan Seuring

Strategy and Organization in Supply Chains

paperbackEngels9783790824513 10-11-2010

Supply chain management has gained wide importance for companies that produce goods or services. Though it is well understood that shifting from the single company to the whole supply chain triggers the need for reorganization and reengineering, strategic management or organizational theories have not yet been incorporated in supply chain management. Meer

120,99

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Cost Management in Supply Chains

paperbackEngels9783790825152 19-10-2010

Supply Chain Management and Cost Management are important developments helping companies to respond to increased global competition and demanding customer needs. Meer

180,99

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Soumodip Sarkar

Innovation, Market Archetypes and Outcome

paperbackEngels9783790825343 19-10-2010

Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. Meer

120,99

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Gerben Blaauw

Teaching Entrepreneurship

paperbackEngels9783790825527 21-10-2010

“Entrepreneurship that is something you learn in practice”. “Entreprene- ship is learning by doing”. This is often heard when you tell others that you teach entrepreneurship, but maybe entrepreneurship is more “doing by learning”. Meer

120,99

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Ralf-Eckhard Türke

Governance

paperbackEngels9783790825688 21-10-2010

Instead of yet another theory on good governance, this book presents a substantiation of contemporary notions. It builds on the theoretical foundations for taking an overall perspective on social contexts and culminates in a systemic framework that captures social structures based on first principles of viability and sustainability. Meer

120,99

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Ekaterina Markova

Liberalization and Regulation of the Telecommunications Sector in Transition Countries

paperbackEngels9783790825732 19-10-2010

Telecommunications are increasingly recognized as a key component in the infrastructure of economic development. For many years, there were state-owned monopolies in the telecommunications sector. Meer

120,99

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Sustainability Innovations in the Electricity Sector

paperbackEngels9783790828375 25-11-2013

The future of modern societies depends on their ability to deal with the challenge of climate change in the coming decades. One essential component is a better understanding of innovation processes in the energy sector. Meer

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