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This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. Meer
We are living in the middle of a Fourth Industrial Revolution, with new technology leading to dramatic shifts in everything from manufacturing to supply chain logistics. Meer
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. Meer
This book gathers the outcomes of the 18th IEEE/ACIS International Conference on Computer and Information Science (ICIS 2019), which was held on June 12–14, 2019 in Beijing, China. Meer
Machine Intelligence is changing every aspect of our lives. Internet traffic and sensors in households, cars, and wearables provide data that oligopolistic companies collect and use to extract patterns of human behavior. Meer
Craft beer sales are flourishing across the U.S. and breweries are opening at a rapid rate. Without a continual emphasis on producing the highest quality beer, the health of the entire craft brewing industry is jeopardized. Meer
This book constitutes revised selected papers from the 19th International Conference on Membrane Computing (CMC19), CMC 2018, which was held in Dresden, Germany, in September 2018. Meer
This book provides readers with an introduction to m-polar fuzzy graphs and m-polar fuzzy hypergraphs, covering both theories and applications. A special emphasis is given to m-polar fuzzy graphs at the aim of filling a gap in the literature, namely the absence of a mathematical approach to analyze multi-index, multipolar, and multi-attribute data. Meer
This book constitutes the refereed proceedings of the 11th Software Quality Days Conference, SWQD 2019, held in Vienna, Austria, in January 2019.
The Software Quality Days (SWQD) conference started in 2009 and has grown to the biggest conference on software quality in Europe with a strong community. Meer
This book examines multiple criteria decision making (MCDM) and presents the Sequential Interactive Modelling for Urban Systems (SIMUS) as a method to be used for strategic decision making. Meer
The papers presented in this open access book address diverse challenges in decarbonizing energy systems, ranging from operational to investment planning problems, from market economics to technical and environmental considerations, from distribution grids to transmission grids, and from theoretical considerations to data provision concerns and applied case studies. Meer
The resource transfer problem (RTP) is a modeling and solution framework for integrated complex scheduling and rich vehicle routing problems. It allows the modeling of a wide variety of scheduling problems, vehicle routing problems, their combination with integrated problems, as well as various specific requirements and restrictions arising in practical scheduling and vehicle routing. Meer
This book constitutes extended selected papers from the 16th Conference on Advanced Information Technologies for Management, AITM 2018, and the 13th Conference on Information Systems Management, ISM 2018, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Poznan, Poland, in September 2018. Meer
This book addresses the buying organizations' perspective on risks, relationships and success factors for accomplishing a successful IT Outsourcing (ITO). Meer
This is the first book to offer a comprehensive yet concise overview of the challenges and opportunities presented by the use of big data in healthcare. Meer
This volume brings together the main results in the field of Bayesian Optimization (BO), focusing on the last ten years and showing how, on the basic framework, new methods have been specialized to solve emerging problems from machine learning, artificial intelligence, and system optimization. Meer
This book constitutes the refereed proceedings of the 11th International Symposium on Business Modeling and Software Design, BMSD 2021, which took place in Sofia, Bulgaria, in July 2021. Meer
This book constitutes the proceedings of the 18th International Conference on Business Process Management, BPM 2020, held in Seville, Spain, in September 2020. Meer
This volume features a collection of papers on emerging concepts, significant insights, novel approaches and ideas in information systems development (ISD). Meer
This book presents a diverse range of recent operational research techniques that have been applied to agriculture and tourism management. It covers both the primary sector of agriculture and agricultural economics, and the tertiary sector of the tourism industry. Meer
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