Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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M Kuzmeski

And the Clients Went Wild! How Savvy Professionals Win All the Business They Want, Revised and Updated

paperbackEngels9781118156292 24-1-2012

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer

21,86

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Chris Smith

The Conversion Code

gebondenEngels9781119875802 18-4-2022

31,60

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S Stratten

UnMarketing – Everything Has Changed and Nothing is Different 2e

paperbackEngels9781119335009 29-11-2016

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. Meer

27,44

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. VMR

87 Ways to Make Your Website More Volunteer–Friendly

paperbackEngels9781118692264 9-7-2013

Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to connect with more volunteers through their websites. Meer

77,55

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Margo Berman

Content and Copywriting

paperbackEngels9781119866503 22-2-2024

51,03

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. CIPR

Share This – The Social Media Handbook for PR Professionals

gebondenEngels9781118404843 20-7-2012

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Meer

26,04

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D. Giannetto

Big Social Mobile

gebondenEngels9781137410399 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

31,49

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. VMR

96 Ways to Make Your Website More Donor, Member & Volunteer Friendly

paperbackEngels9781118692523 9-7-2013

Originally published by Stevenson, Inc., this practical resource offers strategies for nonprofit organizations to connect with more donors, members, and volunteers through their websites, and presents examples of successful website features from a variety of nonprofit organizations. Meer

77,55

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John Arkontaky

Navigating the Metaverse

gebondenEngels9781119898993 21-6-2022

30,21

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Successful Social Media and Ecommerce Strategies in the Wine Industry

gebondenEngels9781137602978 21-12-2015

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Meer

80,29

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R Heisterberg

Creating Business Agility – How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage

gebondenEngels9781118724569 17-10-2014

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer–centric business. Meer

67,11

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B Wacksman

Connected by Design – Seven Principles of Business Transformation Through Functional Integration

gebondenEngels9781118858202 1-7-2014

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Meer

34,40

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The Cambridge Handbook of Consumer Privacy

PaperbackEngels9781108971461 17-12-2020

Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. Meer

48,83

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Manoj Kumar Lal

Knowledge Driven Development

GebondenEngels9781108475211 12-7-2018

This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Meer

79,27

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S Brinker

Hacking Marketing – Agile Practices to Make Marketing Smarter, Faster, and More Innovative

gebondenEngels9781119183174 1-4-2016

Apply software–inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Meer

31,60

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Q Terry

The Metaverse Handbook: Innovating for the Internet′s Next Tectonic Shift

gebondenEngels9781119892526 13-6-2022

31,60

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C Diaz–Ortiz

Twitter for Good – Change the World One Tweet at a Time

gebondenEngels9781118061930 27-9-2011

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Meer

27,43

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M Collier

eBay Business All–in–One For Dummies, 4th Edition

paperbackEngels9781119427711 13-3-2018

The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it′s like running an online business. Meer

44,13

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M. Kelley

All Thumbs

gebondenEngels9781137279279 2-9-2014

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer

43,69

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S Korn

Successful Online Start–Ups For Dummies, Australia and New Zealand Edition

paperbackEngels9781118302705 13-11-2012

The how–to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. Meer

22,57

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