Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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The Power of Customer Misbehavior

gebondenEngels9781137348913 1-11-2013

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. Meer

55,89

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M Collier

eBay Business All–in–One For Dummies, 4th Edition

paperbackEngels9781119427711 13-3-2018

The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it′s like running an online business. Meer

44,13

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The Cambridge Handbook of Consumer Privacy

PaperbackEngels9781108971461 17-12-2020

Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. Meer

48,83

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C Dempster

The Rise of the Platform Marketer– Performance Mar keting with Google, Facebook & Twitter, Plus the Latest High–Growth Digital Advertising Platforms

gebondenEngels9781119059721 29-5-2015

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always–on" consumer to deliver more personalized engagements across media, channels, and devices. Meer

39,97

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S Brinker

Hacking Marketing – Agile Practices to Make Marketing Smarter, Faster, and More Innovative

gebondenEngels9781119183174 1-4-2016

Apply software–inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Meer

31,60

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S Korn

Successful Online Start–Ups For Dummies, Australia and New Zealand Edition

paperbackEngels9781118302705 13-11-2012

The how–to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. Meer

22,57

Verwachte levertijd ongeveer 16 werkdagen

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M Kuzmeski

And the Clients Went Wild! How Savvy Professionals Win All the Business They Want, Revised and Updated

paperbackEngels9781118156292 24-1-2012

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer

21,86

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Mark Skilton

Building the Digital Enterprise

gebondenEngels9781137477705 27-8-2015

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. Meer

61,99

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S Stratten

UnMarketing – Everything Has Changed and Nothing is Different 2e

paperbackEngels9781119335009 29-11-2016

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. Meer

27,44

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Margo Berman

Content and Copywriting

paperbackEngels9781119866503 22-2-2024

51,03

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John Arkontaky

Navigating the Metaverse

gebondenEngels9781119898993 21-6-2022

30,21

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M. Kelley

All Thumbs

gebondenEngels9781137279279 2-9-2014

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer

43,69

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B Wacksman

Connected by Design – Seven Principles of Business Transformation Through Functional Integration

gebondenEngels9781118858202 1-7-2014

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Meer

34,40

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Susanne Bodker

ECSCW ’99

paperbackEngels9780792359487 25-8-1999

120,99

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Clo Willaerts

E-book - epubDigital marketing like a PRO (e-book)

e-bookEngels226 blz.9789401490764 21-10-2022

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? Meer

24,99

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Computational Advertising

PaperbackEngels9781032241401 13-12-2021

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer

64,66

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D Olmez

Selling on Amazon For Dummies

paperbackEngels9781119689331 20-8-2020

27,43

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Miriam O'Callaghan

Decision Intelligence

GebondenEngels9781032384108 26-4-2023

1. Provides a multidisciplinary approach of building knowledge on DI; 2. Discusses the limits of the human brain and why computer models are better at making decisions; 3. Meer

125,52

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Miriam O'Callaghan

Decision Intelligence

PaperbackEngels9781032384092 26-4-2023

1. Provides a multidisciplinary approach of building knowledge on DI; 2. Discusses the limits of the human brain and why computer models are better at making decisions; 3. Meer

61,83

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Chris Smith

The Conversion Code

gebondenEngels9781119875802 18-4-2022

31,60

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