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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions.
This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Meer
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Meer
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. Meer
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. Meer
This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Meer
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. Meer
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer
Geoff will reveal the philosophy, the stories and the award-winning results which have led companies across six continents to out-perform their competitors. Meer
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e. Meer
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Meer
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