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Andrea Gröppel-Klein

Konsumentenverhaltensforschung im 21. Jahrhundert

paperbackDuits9783824481699 29-7-2004

Der Band gibt einen umfassenden Überblick über aktuelle, praxisrelevante und zukunftsweisende Forschungsthemen und -methoden des Konsumentenverhaltens im 21. Meer

101,92

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Holger Lütters

Online-Marktforschung

paperbackDuits9783824482016 28-10-2004

Einsatzmöglichkeiten und Leistungsfahigkeit von Online-Marktforschung sind in den letzten Jahren in Wissenschaft und Praxis zunehmend thematisiert worden. Meer

62,67

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Claudia Kreipl

Efficient Consumer Response und die Bereitschaft zur Kooperation

paperbackDuits9783824482061 29-9-2004

Claudia Kreipl untersucht die Möglichkeit, die Effizienz von Krankenhäusern und Medizinprodukte-Industrie durch Efficient Consumer Response zu verbessern, und setzt sich mit den kritischsten Erfolgsfaktoren bei der Implementierung von ECR auseinander: Ausgestaltung der Geschäftsbeziehung, Partnerwahl und Kooperationsbereitschaft. Meer

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Deepak Bajaj

Network Marketing in 60 Minutes

PaperbackEngels9789355431530 15-11-2022

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Deepak Bajaj

60 Minute Main Network Marketing

PaperbackEngels9789355431592 15-11-2022

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Nartan Tyagi

explore Investing Innovate Strategize and Maximize Returns

PaperbackEngels9789356678569 23-5-2023

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Contemporary Issues in Economics Development, Africa

gebondenEngels9789385516351 31-5-2016

170,06

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Sathit Parniangtong

Competitive Advantage of Customer Centricity

paperbackEngels9789811351389 12-12-2018

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Meer

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Business Marketing: An Interaction and Network Perspective

paperbackEngels9789401042819 5-10-2012

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. Meer

336,99

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Peter Bug

Fashion and Film

gebondenEngels9789811395413 27-9-2019

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Meer

168,99

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Gohar F. Khan

Social Media for Government

paperbackEngels9789811097454 14-7-2018

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Mark (The T1 Agency, Canada) Harrison

What Sponsors Want: An Inspirational Guide For Event Marketers

GebondenEngels9789811219016 18-9-2020

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Postcolonial Marketing Communication

gebondenEngels9789819702848 21-4-2024

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer

192,99

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Digital Marketing Technologies

paperbackEngels9789819706068 20-4-2024

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. Meer

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Yes Logo

gebondenEngels9789819966073 17-10-2023

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? Meer

96,99

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

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Ricardo Cayolla

Marketing and Smart Technologies

paperbackEngels9789811692741 16-3-2023

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. Meer

360,99

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Marketing in a Transition Economy

gebondenEngels9789819735525 4-7-2024

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. Meer

135,19

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Socially Responsible Consumption and Marketing in Practice

paperbackEngels9789811664359 2-2-2023

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Meer

168,99

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

PaperbackEngels9789811222177 25-2-2021

36,94

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