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Pagina 125 van 3.738 resultaten

John C. Narver

Conglomerate Mergers and Market Competition

gebondenEngels9780520358577 17-3-2023

113,80

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J Holden

The Selling Fox – A Field Guide for Dynamic Sales Performance

gebondenEngels9780471061809 16-5-2002

A follow–up to the author′s highly successful Power Base Selling. Ideal for any kind of salesperson. Meer

43,98

Verwachte levertijd ongeveer 9 werkdagen

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J Smith

The New Publicity Kit

paperbackEngels9780471080145 9-6-1995

A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Meer

37,06

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J Bond

Under the Radar – Talking to Today′s Cynical Consumer

gebondenEngels9780471174691 11-12-1997

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Meer

66,87

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AH Chasser

Brand Rewired – Connecting Intellectual Property Branding and Creativity Strategy

gebondenEngels9780470575420 16-7-2010

Discover how the world′s leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Meer

53,69

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P Kotler

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

gebondenEngels9780471268673 11-3-2003

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. Meer

38,43

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How to Sell to an Idiot

paperbackEngels9780471718543 31-1-2006

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don′t even realize when they are getting the deal of a lifetime. Meer

20,40

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A Morgan

The Pirate Inside – Building a Challenger Brand Culture Within Yourself and Your Organization

gebondenEngels9780470860823 13-7-2004

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. Meer

37,06

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Rules to Break and Laws to Follow

gebondenEngels9780470227541 19-2-2008

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short–Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. Meer

39,82

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R Owen

Answering the Ultimate Question – How Net Promoter Can Transform Your Business

gebondenEngels9780470260692 5-12-2008

Fred Reichheld′s 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague? Meer

32,88

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K Clancy

Your Gut is Still Not Smarter Than Your Head – How Disciplined, Fact–Based Marketing Can Drive Extraordinary Growth and Profits

gebondenEngels9780471979937 13-4-2007

Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Meer

28,72

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Jay Nagdeman

The Professional′s Guide to Financial Services Marketing

gebondenEngels9780470410790 15-5-2009

The Professional′s Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. Meer

32,88

Verwachte levertijd ongeveer 16 werkdagen

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M Tadajewski

Critical Marketing – Issues in Contemporary Marketing

paperbackEngels9780470511985 20-3-2008

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer

75,82

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St. Lawrence

If You,re Not Out Selling, You′re Being Outsold

gebondenEngels9780471191193 4-11-1997

"If You′re Not Out Selling, You′re Being Outsold is more than a ′how–to–sell′ book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Meer

39,83

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MJ Rosen

Donor–Centered Planned Gift Marketing (AFP Fund Development Series)

paperbackEngels9780470581582 9-11-2010

A fresh step–by–step guide for identifying your nonprofit′s planned giving prospects and inspiring them to give generously Donor–Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Meer

55,09

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Consumer Behavior: Science and Practice, International Edition

PaperbackEngels9780538746861 5-4-2010

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. Meer

130,48

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Biology of the Intestine in Growing Animals

GebondenEngels9780444509284 20-2-2003

This book covers the wide area of developmental physiology of the intestine: changes in the structure and function of the gut during perinatal period and weaning in mammals, role of nutrients (in particular colostrum and milk), neuroendocrine function of the intestine, intestinal motility, secretion and absorption and their neurohormonal regulation, novel knowledge on gut metabolism, and the structural and functional expression of circadian variability in the gut. Meer

308,50

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Dave Anderson

TKO Sales!

paperbackEngels9780470171783 6-11-2007

Practical business guides that pull no punches Dave Anderson′s TKO series presents no–nonsense, down–in–the–trenches management strategies that work in the real world of business. Meer

21,79

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Richard Abraham

Mr. Shmooze

gebondenEngels9780470874363 22-10-2010

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Meer

25,96

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Whale Hunting

gebondenEngels9780470182697 8-2-2008

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine–phase model for successfully finding, landing, and harvesting whale–sized sales accounts the kind of sales that transform your business. Meer

31,50

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