In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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How to use powerful tools to engage customers with your brand
Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer
Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Meer
Your guide to the most up–to–date selling strategies and techniques
No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Meer
Bring Disney–level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience the Walt Disney Company. Meer
Times have changed.
Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering. Meer
The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century. Meer
Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Meer
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. Meer
A concrete framework for engaging today′s buyer and building relationships
Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer. Meer
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Meer
The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web
101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. Meer
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Meer
Get out of the office and dream!
To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café and dream. Meer
A "how–to" guide to boosting sales through predictive and prescriptive analytics
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Meer
Secrets of the trade from the master of retail selling and sales training
No Thanks, I′m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy–to–learn practical money–making steps. Meer
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