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Pagina 46 van 3.737 resultaten

Dave Trott

Creative Blindness (And How To Cure It)

PaperbackEngels9780857197306 4-2-2019

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Meer

21,86

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Paul Dervan

Run with Foxes

PaperbackEngels9780857197726 7-4-2020

Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Meer

21,86

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Merchants and Manufacturers

PaperbackEngels9780929587103 1-8-1989

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. Meer

22,73

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Predictive Dialing Fundamentals

PaperbackEngels9780936648804 3-1-1996

51,92

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Benjamin W Glass

Great Legal Marketing

PaperbackEngels9780983712503 15-3-2012

20,42

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Peter Hubbell

Getting Better with Age

GebondenEngels9780986079313 20-10-2015

24,65

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Hospitality Marketing

GebondenEngels9781032030364 15-8-2022

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. Meer

184,94

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Steve (University of Salford) Mawson

The Fundamentals of Hospitality Marketing

PaperbackEngels9780826448323 6-7-2000

Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples. Meer

74,57

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Jagdish N. Sheth

Research in marketing

gebondenEngels9780892320417 1-1-1979

150,60

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Bartlett R

Direct Option

gebondenEngels9780890965832 30-12-2005

23,63

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Duane E. Sharp

Customer Relationship Management Systems Handbook

PaperbackEngels9780849311437 19-7-2002

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. Meer

149,57

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Danna Danna

Advertising and Popular Culture

paperbackEngels9780879725280 30-6-1992

27,08

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Les Giblin

Core Selling Skills

PaperbackEngels9780988727540 1-11-2016

16,30

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Jeannette Smith

The Advertising Kit

PaperbackEngels9780739104286 11-8-2003

This is an owner's manual to advertising for a small business. Meer

64,79

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Leisure Marketing

PaperbackEngels9780750655507 15-12-2004

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. Meer

70,32

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Market Segmentation

PaperbackEngels9780750659819 18-9-2004

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. Meer

52,54

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Marketing Due Diligence

PaperbackEngels9780750683425 8-1-2007

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Meer

48,94

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Relationship Marketing in Sports

PaperbackEngels9780750684958 4-9-2009

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Meer

75,98

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Mark Leigh

How To Make It In Advertising

PaperbackEngels9780753541524 6-5-2013

You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Meer

19,08

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Liverpool Ghost signs

PaperbackEngels9780752465708 1-11-2012

Take a photographic journey into Liverpool’s often overlooked local, craft and advertising history. This intriguing book profiles hand-painted advertising from across the city and investigates the companies that commissioned the signs that now appear faded on the brickwork of buildings. Meer

19,08

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