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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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PaperbackEngels9781292354996 23-7-2020
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
onbekendEngels9781292433196 19-1-2023
For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies.  Meer
66,94
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349140916 3-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
184,28
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paperbackEngels9781349477340 1-1-2015
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.  Meer
64,43
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paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,51
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781365982415 16-12-2017
22,14
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349338948 12-10-2011
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives.  Meer
64,43
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paperbackEngels9781349350216 16-11-2012
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace.  Meer
64,43
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gebondenEngels9781349949045 10-3-2017
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
50,33
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PaperbackEngels9781292042220 1-11-2013
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
88,54
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paperbackEngels9781349038091 1-1-1979
127,88
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paperbackEngels9781349464883 1-1-2014
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them.  Meer
78,53
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paperbackEngels9781349511891 26-5-2010
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.  Meer
78,53
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paperbackEngels9781349511983 11-3-2005
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.  Meer
127,88
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paperbackEngels9781349523573 23-11-2004
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.  Meer
127,88
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paperbackEngels9781349487868 30-10-2014
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.  Meer
64,43
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paperbackEngels9781349264698 13-7-1998
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities.  Meer
127,88
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paperbackEngels9781349455294 20-3-2013
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.  Meer
64,43
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gebondenEngels9781402071539 30-9-2002
Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science.  Meer
120,99
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gebondenEngels9781402071942 30-9-2002
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen

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