Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

Bekijk resultaten in...

Alle producten Managementboeken Seminars + Trainingen Online magazine Sale

Filteren 1

Pagina 50 van 3.738 resultaten

A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,08

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

G. Foxall

Marketing Psychology

paperbackEngels9781349398140 15-9-1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer

127,88

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Inclusive Branding

paperbackEngels9781349430154 1-1-2002

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Meer

100,40

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

P. Kitchen

The Rhetoric and Reality of Marketing

paperbackEngels9781349431342 1-1-2003

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer

127,88

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

64,43

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

paperbackEngels9781398619739 3-6-2025

23,52

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Creating Customer Value Through Strategic Marketing Planning

paperbackEngels9781441948700 3-12-2010

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

The Perception of Quality

paperbackEngels9781447170402 23-8-2016

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Richard B. How

Marketing Fresh Fruits and Vegetables

paperbackEngels9781461358411 20-10-2012

This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Meer

60,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

E. Martin

Marketing Identities Through Language

gebondenEngels9781403949844 30-11-2005

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Meer

127,88

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Kim Harrison

Strategic Public Relations

paperbackEngels9781420256383 19-1-2011

Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Meer

103,91

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Sales Forecasting Management

PaperbackEngels9781412905718 8-2-2005

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. Meer

208,51

Verwachte levertijd ongeveer 16 werkdagen

In winkelwagen

Robert East

The Effect of Advertising and Display

paperbackEngels9781441953735 5-11-2010

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

John R. Rossiter

Measurement for the Social Sciences

gebondenEngels9781441971579 6-12-2010

This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. Meer

122,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Dr Ken K Wong

Crm in Action

PaperbackEngels9781450279888 26-1-2011

18,95

Verwachte levertijd ongeveer 8 werkdagen

In winkelwagen

Michael P Levens

Marketing Pearson New International Edition, plus MyMarketingLab without eText

paperbackEngels9781447968337 30-10-2013

For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. Meer

89,74

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

The New Global Marketing Reality

gebondenEngels9781403905208 10-10-2003

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Meer

64,43

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Brand Choice

gebondenEngels9781403946416 23-11-2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Meer

127,88

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

The Sport Business Future

gebondenEngels9781403912671 11-6-2004

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. Meer

64,43

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

The SAGE Handbook of Political Advertising

GebondenEngels9781412917957 3-8-2006

Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part. Meer

233,87

Verwachte levertijd ongeveer 16 werkdagen

In winkelwagen

Uw winkelwagen

Reclame en verkoop

Sales zonder bullshit

Nieuw in Reclame en verkoop

Aanbiedingen in Reclame en verkoop

TOP 5 Reclame en verkoop

Online magazine

AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales