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Pagina 56 van 3.738 resultaten

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

paperbackEngels9781349360628 23-10-2008

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Meer

122,99

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Richard Storry

Why People (Don’t) Buy

paperbackEngels9781349499885 18-8-2016

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer

37,59

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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition

paperbackEngels9781292294995 31-8-2019

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Meer

112,54

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M. van Dijk

Sensory Marketing

paperbackEngels9781349366491 21-5-2009

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. Meer

58,33

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

paperbackEngels9781349367054 27-8-2016

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

61,99

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Marknadsföring: Teori och tillämpningar

paperbackEngels9781292404530 28-4-2022

Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare världen över använder som utgångspunkt för marknadsföringsbeslut. Meer

90,94

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Doyon

Revenue Revolution: Designing and Building a High– Performing Sales System

gebondenEngels9781394196371 5-12-2023

31,50

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LH Hayes

Marketing in Foodservice Operations, 1st Edition

paperbackEngels9781394208333 19-9-2024

120,20

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Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing

paperbackEngels9781349103546 1-1-1990

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer

61,99

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World Heritage and Tourism

GebondenEngels9781138583603 4-6-2019

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Meer

71,77

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Meta-Luxury

paperbackEngels9781349333011 27-8-2016

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

74,19

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P. Kitchen

The Dominant Influence of Marketing in the 21st Century

paperbackEngels9781349334001 16-4-2013

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. Meer

61,99

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P. Rajagopal

Darwinian Fitness in the Global Marketplace

paperbackEngels9781349350216 16-11-2012

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Meer

61,99

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Norman Hart

Strategic Public Relations

paperbackEngels9781349134830 1-1-1995

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Meer

61,99

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J. Armstrong

Persuasive Advertising

paperbackEngels9781349511891 26-5-2010

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. Meer

80,29

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International Lending, Risk and the Euromarkets

paperbackEngels9781349038091 1-1-1979

122,99

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Glen L. Urban

Marketing Entry Strategy Formulation

PaperbackEngels9781036527006 10-10-2024

39,79

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Olga (University of Westminster) Mitterfellner

Fashion Marketing and Communications

PaperbackEngels9781032582320 11-12-2024

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry. Meer

56,57

Verwachte levertijd ongeveer 8 werkdagen

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P Shawn

Sell More with Sales Coaching – Practical Solutions for Your Everyday Sales Challenges

gebondenEngels9781118785935 19-11-2013

Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Meer

27,34

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Storyscaping

gebondenEngels9781118823286 8-4-2014

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer

32,88

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