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Pagina 61 van 3.738 resultaten

G. Mazzalovo

Brand Aesthetics

paperbackEngels9781349340552 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

135,19

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Pradeep

Buying BrAin – Neuroscience and Generative Ai Secrets

gebondenEngels9781394261963 3-9-2024

34,28

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Reverse Psychology Marketing

paperbackEngels9781349353545 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

61,99

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The Changing Nature of Doing Business in Transition Economies

paperbackEngels9781349354382 13-9-2011

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. Meer

61,99

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D. Cook

Lived Experiences of Public Consumption

paperbackEngels9781349354849 1-1-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

61,99

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David Hoffeld

Sell More with Science

GebondenEngels9781399801379 24-3-2022

A ground-breaking sales system scientifically proven to increase your performance. Meer

24,56

Verwachte levertijd ongeveer 8 werkdagen

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G. Foxall

Understanding Consumer Choice

gebondenEngels9781403914927 11-3-2005

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. Meer

122,99

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H. Kelly-Holmes

Advertising as Multilingual Communication

gebondenEngels9781403917256 30-11-2004

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. Meer

61,99

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Ian Chaston

Knowledge-Based Marketing

GebondenEngels9781412900027 21-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

269,93

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Ian Chaston

Knowledge-Based Marketing

PaperbackEngels9781412900034 7-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

91,14

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Sales Forecasting Management

PaperbackEngels9781412905718 8-2-2005

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. Meer

208,51

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P. Kitchen

The Dominant Influence of Marketing in the 21st Century

paperbackEngels9781349334001 16-4-2013

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. Meer

61,99

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International Marketing and Purchasing

paperbackEngels9781349054770 1-1-1981

183,99

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Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing

paperbackEngels9781349103546 1-1-1990

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer

61,99

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R. Boire

Data Mining for Managers

paperbackEngels9781349487868 30-10-2014

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Meer

61,99

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D. Giannetto

Big Social Mobile

paperbackEngels9781349488957 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

29,05

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Tom Blackett

Trademarks

paperbackEngels9781349147212 1-1-1998

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer

61,99

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Merlin Stone

Marketing and Economics

paperbackEngels9781349164288 1-1-1980

183,99

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Creative Marketing

paperbackEngels9781349521081 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

122,99

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Raja Rajamannar

Quantum Marketing

GebondenEngels9781400223954 18-3-2021

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. Meer

28,74

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