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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781461354154 30-10-2012
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
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Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
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Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
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Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.  Meer
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In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape.  Meer
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Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
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Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise.  Meer
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An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.  Meer
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This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad­ uates.  Meer
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Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time.  Meer
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“Great retailers are great at service.  No exceptions.  This book offers a wealth of insight into delivering excellent retail service.”    ---Leonard L.  Meer
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