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Pagina 23 van 3.738 resultaten

J Bond

Under the Radar – Talking to Today′s Cynical Consumer

gebondenEngels9780471174691 11-12-1997

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Meer

66,87

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R Wenschlag

Versatile Salesperson – Selling the Way Your Customer Wants to Buy

paperbackEngels9780471503798 23-8-1989

This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long–term business relationships. Meer

35,66

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H Holtz

Great Promo Pieces – Create Your Own Brochure Broadsides Ads Flyers Etc

gebondenEngels9780471632245 2-11-1988

This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Meer

46,75

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TC Egelhoff

How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard

paperbackEngels9780470258217 10-6-2008

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Meer

23,18

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R Owen

Answering the Ultimate Question – How Net Promoter Can Transform Your Business

gebondenEngels9780470260692 5-12-2008

Fred Reichheld′s 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague? Meer

32,88

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G Whitwell

Marketing Management – a Strategic, value–based approach

paperbackEngels9780470800966 22-4-2003

This text is the Australasian adaptation of Peter Doyle?s Value–Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. Meer

132,75

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Whale Hunting

gebondenEngels9780470182697 8-2-2008

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine–phase model for successfully finding, landing, and harvesting whale–sized sales accounts the kind of sales that transform your business. Meer

31,50

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John Klymshyn

How to Sell Without Being a JERK!

gebondenEngels9780470224557 7-3-2008

In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. Meer

31,50

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Wine Tourism Destination Management and Marketing

gebondenEngels9783030004361 8-7-2019

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Meer

183,99

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Higher Education Marketing in Africa

paperbackEngels9783030393816 21-5-2021

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. Meer

122,99

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Nadzeya Kalbaska

Fashion Communication in the Digital Age

gebondenEngels9783030154356 4-6-2019

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. Meer

180,99

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Sustainable Luxury

gebondenEngels9783031069277 12-8-2022

This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Meer

208,39

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Green Marketing in Emerging Economies

gebondenEngels9783030825713 4-1-2022

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Meer

196,19

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Research on Islamic Business Concepts

paperbackEngels9783031186653 3-1-2024

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Meer

240,99

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Samuelson Appau

Marketing Brands in Africa

gebondenEngels9783030772031 12-9-2021

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Meer

208,39

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Shaun M. Powell

Advances in Luxury Brand Management

paperbackEngels9783319845746 17-5-2018

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Meer

220,59

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Heinz Dallmer

Charts zu Dallmer (Hrsg.), Das Handbuch Direct Marketing & More

dvdDuits9783409123358 29-10-2002

108,64

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Peter J. Krauss

Neue Kunden mit Financial Planning

gebondenDuits9783409123389 20-3-2003

In diesem Buch erhalten Finanz- und Vermögensberater wertvolle Tipps für die Vorgehensweise im Beratungsprozess und erfahren, wie Financial Planning in der Gestaltung privater Finanzen Gewinn bringend eingesetzt werden kann. Meer

85,10

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Klaus-Peter Wiedmann

Konsumentenverhalten im Internet

paperbackDuits9783409125765 15-6-2004

Diese praxisorientierte Einführung gibt in kompakter Weise einen systematischen Einblick in die zentralen Ansätze und Erkenntnisse der Konsumentenverhaltensforschung im Internet. Meer

96,32

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Peter Schotthöfer

Rechtspraxis im Direktmarketing

gebondenDuits9783409125987 15-3-2005

"Rechtspraxis im Direktmarketing" behandelt Themen wie Werberecht, Datenschutz sowie spezielle Rechtsfragen des Marketings per Brief, Telefon, SMS, Telefax, E-Mail und Internet. Meer

79,49

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