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GebondenEngels9780415492386 22-7-2009
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.  Meer
205,44
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415776936 5-3-2010
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
246,59
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415576659 7-2-2014
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good.  Meer
184,29
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415578042 22-7-2010
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other.  Meer
217,69
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780415542814 23-2-2012
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action.  Meer
74,30
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9780412786303 29-2-1996
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780367761806 25-9-2023
Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists.  Meer
55,97
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780387764498 20-8-2008
Peer-to-Peer (P2P) networks are comprised of equal “nodes” that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780412589201 30-9-1994
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780367682538 1-9-2021
76,11
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780367542429 1-8-2022
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness.  Meer
127,88
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415667326 14-3-2013
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.  Meer
247,74
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780415667333 14-3-2013
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.  Meer
70,07
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780387233505 19-11-2004
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780367631857 4-6-2021
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare, manufacturing, and retail.  Meer
141,98
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780367631871 7-10-2024
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems.  Meer
67,09
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780387799773 15-12-2008
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780367555337 30-11-2021
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.  Meer
212,49
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780367555351 30-11-2021
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.  Meer
63,02
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780333725887 19-2-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen

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