Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Strategic Consulting

paperbackEngels9783319877907 23-6-2018

Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a strategic positioning choosing a growth strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Meer

71,48

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Value-ology

paperbackEngels9783319833330 13-7-2018

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. Meer

57,38

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Innovation and Transformation

gebondenEngels9783319785233 12-6-2018

This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Meer

90,99

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Steven Chen

The Design Imperative

gebondenEngels9783319785677 7-6-2018

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Meer

141,98

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Brian Dive

Mission Mastery

paperbackEngels9783319797540 30-3-2018

This book reveals the story of how the first large learning organization was formed. Emerging around 1870, it involved an organizational transformation that followed a disaster some 60 years earlier. Meer

60,99

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Principles of Performance and Reliability Modeling and Evaluation

gebondenEngels9783319305974 14-4-2016

This book presents the latest key research into the performance and reliability aspects of dependable fault-tolerant systems and features commentary on the fields studied by Prof. Meer

240,99

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Claudio A. Saavedra

The Marketing Challenge for Industrial Companies

gebondenEngels9783319306094 10-5-2016

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. Meer

216,99

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Venkatakrishna V. Bellur

Marketing Horizons: A 1980's Perspective

paperbackEngels9783319385532 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Harlan E. Spotts

Marketing, Technology and Customer Commitment in the New Economy

paperbackEngels9783319385723 10-9-2016

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. Meer

120,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

paperbackEngels9783319385730 10-9-2016

60,99

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Harlan E. Spotts

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385761 22-9-2016

120,99

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386133 29-10-2016

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

180,99

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386140 29-10-2016

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

180,99

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Disassembly Automation

paperbackEngels9783319386485 9-10-2016

This book presents a number of aspects to be considered in the development of disassembly automation, including the mechanical system, vision system and intelligent planner. Meer

120,99

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Advances in Through-life Engineering Services

gebondenEngels9783319499376 3-5-2017

This edited book offers further advances, new perspectives, and developments from world leaders in the field of through-life engineering services (TES). Meer

180,99

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Jochen Langheim

Energy Consumption and Autonomous Driving

paperbackEngels9783319373171 29-10-2016

This volume collects selected papers of the 3rd CESA Automotive Electronics Congress, Paris, 2014. CESA is the most important automotive electronics conference in France. Meer

180,99

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Jaime Alonso Gómez

Education Tools for Entrepreneurship

paperbackEngels9783319796536 28-3-2019

This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Meer

120,99

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Christian Harrison

Leadership Theory and Research

gebondenEngels9783319686714 27-11-2017

This book provides a concise yet comprehensive literature review on leadership. As well as offering critical insight into leadership research, the author addresses emerging paradigms and identifies new approaches. Meer

85,58

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Erich J. Schwarz

Nachhaltiges Innovationsmanagement

gebondenDuits9783409126960 8-10-2004

Um Innovationen optimal zu fördern und nachhaltig davon zu profitieren, sind entsprechende Managementkonzepte unverzichtbar. Namhafte Experten aus Wissenschaft und Praxis beleuchten in ihren Beiträgen die zahlreichen Facetten dieses komplexen Themas. Meer

64,91

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Mateusz Grzesiak

Personal Brand Creation in the Digital Age

gebondenEngels9783319696966 3-4-2018

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Meer

63,02

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