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Rubriek: Marketing

114,49
Verwachte levertijd ongeveer 16 werkdagen | Gratis verzonden
64,84
Verwachte levertijd ongeveer 16 werkdagen | Gratis verzonden
gebondenEngels9789811965081 20-11-2022
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811965111 21-11-2023
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811094576 16-6-2018
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811341489 9-2-2019
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  Meer
204,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811300790 28-5-2018
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811664359 2-2-2023
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811950193 2-10-2023
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher  education  institutions  operate  in  a  strong  competitive  environment  due  to  the homogenous  nature  of  their  services  and  always  look  for  new  marketing  strategies  to  be competitive  in  the  marketplace.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789819726301 7-7-2025
This book analyzes consumption patterns in Asian countries that are at different stages of economic development and highlights the similarities and disparities of consumption patterns across countries using a system-wide framework.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789819777891 4-1-2025
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture.  Meer
132,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9789813201965 24-1-2017
Asia is the most populated geographical region, with 50% of the world's inhabitants living there.  Meer
33,63
Verwachte levertijd ongeveer 16 werkdagen | Gratis verzonden
paperbackEngels9789819966103 17-10-2024
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China?  Meer
72,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9798991156905 11-8-2024
24,59
Verwachte levertijd ongeveer 8 werkdagen | Gratis verzonden
paperbackEngels9789811352911 29-12-2018
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811994579 4-2-2023
​This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. Based on the perspective of dynamic governance of the whole process, starting from the theoretical framework, this book analyzes the gap between the current situation and requirements of security management, defines its nature, function, object and system, and designs and constructs the whole process security management organization and operation system of e-commerce.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811065040 11-8-2018
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
GebondenEngels9789815009118 15-3-2022
25,50
Verwachte levertijd ongeveer 8 werkdagen | Gratis verzonden
gebondenEngels9789811664328 1-2-2022
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811944567 2-1-2023
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.  Meer
110,79
Verwachte levertijd ongeveer 9 werkdagen | Gratis verzonden

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