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Pagina 99 van 2.113 resultaten

Rubriek: Marketing

Louis-Philippe Kerkhove

Data-driven Retailing

paperbackEngels9783031129643 7-10-2023

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Meer

60,99

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Giovanna Magnani

Marketing in Culturally Distant Countries

paperbackEngels9783031048340 30-6-2023

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Meer

132,99

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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

gebondenEngels9783319118147 13-12-2015

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

240,99

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Eugene Y. Chan

Consumer Behavior in Practice

paperbackEngels9783031509490 3-4-2024

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. Meer

80,29

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Fashion Communication

paperbackEngels9783030813239 22-9-2022

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. Meer

216,99

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The Future of Consumption

paperbackEngels9783031332487 5-10-2023

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. Meer

49,79

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Advances in National Brand and Private Label Marketing

gebondenEngels9783031328930 20-5-2023

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. Meer

192,99

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New Technologies in Luxury Consumption

gebondenEngels9783031260810 13-5-2023

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Meer

49,79

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030475949 7-5-2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. Meer

120,99

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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

paperbackEngels9783030898854 6-4-2023

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Meer

264,99

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Joshua Penrod

Ethics and Biopower in Neuromarketing

gebondenEngels9783031185489 31-10-2022

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. Meer

55,89

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Mehmet Huseyin Bilgin

Consumer Behavior, Organizational Strategy and Financial Economics

paperbackEngels9783030094539 26-1-2019

This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. Meer

174,99

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030124557 14-8-2020

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

240,99

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Albert N. Greco

The Marketing of World War II in the US, 1939-1946

gebondenEngels9783030395186 11-6-2020

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Meer

68,09

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Digital Business in Africa

paperbackEngels9783030935016 1-7-2023

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Meer

171,79

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Green Marketing in Emerging Markets

gebondenEngels9783030740641 18-8-2021

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. Meer

208,39

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Brand, Label, and Product Intelligence

paperbackEngels9783030958114 30-3-2023

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. Meer

204,99

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Matt Garman

Learning the Ropes

PaperbackEngels9781999991005 1-3-2018

14,55

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Jochen (National University Of Singapore, Singapore) Wirtz

Understanding Service Consumers

PaperbackEngels9781944659097 17-9-2017

13,65

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Jochen (National University Of Singapore, Singapore) Wirtz

Pricing Services And Revenue Management

PaperbackEngels9781944659189 7-10-2017

13,65

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Fight the Average - ‘Leidraad voor een merkidentiteit die resoneert’

De toekomst ligt bij strategen, conceptdenkers en regisseurs

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