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GebondenEngels9781412911214 22-5-2008
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.  Meer
339,96
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GebondenEngels9781420070194 26-1-2009
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.  Meer
268,43
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781292400327 19-1-2023
Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences.  Meer
86,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292405254 8-4-2022
Introduce your students to the principle aspects of Marketing Management with this market-leading text. Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.  Meer
114,94
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44,25
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89,26
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286,54
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gebondenEngels9781402031519 24-3-2005
The “extended enterprise” is a new emerging paradigm in the manufacturing arena. Indeed, global competition is pushing manufacturing enterprises in several industries either to split geographically the production capacity or to work together in supply chain organizations involving several independent entities.  Meer
120,99
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GebondenEngels9781138148734 1-9-2016
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective.  Meer
188,48
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138042162 29-1-2018
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.  Meer
67,14
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PaperbackEngels9781138254824 27-2-2017
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite.  Meer
71,65
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GebondenEngels9781138135499 1-2-2016
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.  Meer
246,16
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paperbackEngels9781118730775 13-12-2013
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost.  Meer
24,52
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119961765 29-8-2014
Dozens of lively international case studies that help readers put core marketing principles in a real–world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization.  Meer
49,44
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paperbackEngels9781137382290 30-9-2015
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.  Meer
37,59
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gebondenEngels9781119506713 30-11-2018
153,22
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GebondenEngels9781138414686 3-7-2017
The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources.  Meer
247,32
Verwachte levertijd ongeveer 11 werkdagen
onbekendEngels9781292358192 28-4-2021
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  Meer
45,34
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paperbackEngels9781119702832 29-10-2020
203,68
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paperbackEngels9781119943136 3-2-2012
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.  Meer
28,69
Verwachte levertijd ongeveer 9 werkdagen

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